How to Prevent Google Ads Click Fraud with PPC Protect?
Most digital marketers are fully aware of how costly click fraud and digital ad fraud is, yet so few acts on solving the issue. One reason is that there is a tremendous amount of manual work involved to protect your ads from fraudulent clicks. Fortunately, PPC Protect is an automated click fraud prevention software that helps significantly reduce the cost and threat of digital ad fraud.
In the digital age that we live in today, millions of customers are inclined to purchase goods and services online. This makes it easier than ever to sell something without even speaking to the person.
As a result, marketers are increasing their budgets on advertising platforms spending more on SEM and pay-per-click. The increased opportunities to meet customers online do not come without a price though that could negatively impact your bottom line.
Every click on an ad costs an advertiser whether or not the person who clicked on the ad buys the product or service.
Google Ads is one of the largest PPC advertising networks in the world, serving thousands of ads every single second of the day. With PPC advertising, anyone who searches on Google can view your ad depending on the search terms, keywords, and the amount paid to show up in the search results. This means anybody can click on the ad even if they didn’t know a company paid to be there.
How to detect and avoid digital ad fraud?
Also known as PPC ad fraud, receiving malicious clicks on your ads can be quite challenging and extremely costly. Competitors may even pay a click farm to drain your budget by continually clicking on your ads. A well-known software that easily detects fraudulent clicks is called, PPC Protect.
“PPC Protect’s advanced AI & machine learning insights make it super easy for PPC advertisers, big and small, to stay protected against click fraud in as little as 3 easy clicks.” – PPCProtect.com
In the past few years, click fraud has become one of the most expensive issues faced by digital advertisers. Many businesses are losing thousands of dollars per year to Google click fraud. It is very important to ensure that your company or digital marketing agency managing your account is using the best fraud detection software to protect your business from fraudulent clicks.
One of the easiest to set up and best click fraud software is called PPC Protect. It has an easy-to-use interface and once the tracking code is installed, PPC Protect starts working for you, automatically blacklisting IP addresses and blocking fraudulent clicks. Automated click fraud prevention saves time and money while you sleep.
What is Competitive Click Fraud?
From unintentional clicks by consumers to fraudulent clicks activated on purpose, anybody can be responsible for click fraud. Either way, your business ends up paying for it out of the budget and monthly ad spends, reducing your return on investment with advertising.
Check competitors first! If you see a specific IP address repeatedly clicking on your ads that are not leading to sales it may be a competitor. If your business is located in the same region as a competitor, you may need to block that IP address or use software that can automate that for you. Another option is to exclude certain zip codes in the ad targeting, but that is another cumbersome task.
Next on the list are click farms. Click Farms consist of a group of people that are being paid to click on your ads. This can lead to thousands of clicks in a really short period, rapidly wasting your ad budget without delivering any ROI.
Then comes the customers who will repeatedly click your ads but never really convert. This can be because they might have forgotten your website or may have simply clicked on the ad again by mistake. Though this cannot be considered as serious click fraud, it still manages to waste your ad budget.
“Over 40% of consumers do not know the difference between an ad or an organic search result.” – AdventurePPC
How to Prevent Digital Ad Click Fraud with Software?
Identifying and blocking IP addresses from where you are receiving illegitimate costly clicks is a surefire way to help protect your ads from click fraud.
Manually excluding IP addresses in Google Ads can be a very time-consuming task, particularly when you have several large campaigns running. Tracking down those IP addresses in itself is an extremely long-drawn-out process. Using third-party software is a simple yet powerful solution to blacklist IP addresses. PPC Protect automatically monitors your ad, analyses all the incoming clicks, and adds the suspicious IPs to the blacklist.
*Improve PPC performance by up to 30%” – PPC Protect Customer.
PPC Protect is an amazing tool that every advertiser should use to automate the process of preventing click fraud. PPC Protect is an award-winning automated click fraud prevention software. Immediately upon installation, PPC Protect helps protect all active campaigns. The approach is quite simple: Prevent fraudsters from clicking on your ads using an exclusive algorithm that effectively blocks malicious clicks and known fraudsters. Protecting your advertising dollars has never been so easy. All you have to do is add the code to your google ads account. That’s it! Just set it and forget it and SAVE TONS OF MONEY!
How to Fight Google Click Fraud?
We understand the problems and extra stress click fraud can create. This is why our PPC experts closely work to understand your business to build, manage, and optimize the best PPC campaigns for you. We also install click fraud protection software on all our PPC ad campaigns to help maximize the budget. We partnered with PPC Protect to protect hundreds of ad campaigns from competitors, click farms, bots, and any other fraudulent clicks.