Implementing Google Tag Manager and Google Analytics GA4 on a Godaddy Page Builder

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Created : 11 Oct, 2022

Execution Time: 30 mins – 1 hour


Goal: To successfully install Google tag manager and Google analytics for Tracking.

Ideal Outcome: To track page views, and events, and implement other tags on a GoDaddy website.


Steps :

    • Once logged in, go to my products page.

    • Select the website in which you want to install Google Tag Manager and Google Analytics.


    • Select edit your website


    • After these steps you will be in website editing mode which will look like:


Installing Google Analytics GA4 on a GoDaddy Site 


    • Go to Settings in the top right-hand corner


    • At the bottom, you can select Google Analytics


    • In the field, you can paste your Google Analytics measurement ID.
      • You can find your Measurement ID in your Google Analytics account:
      • Go to Admin > Data Streams > ( your data stream property )


Now you have successfully integrated Google Analytics GA4 on the Godaddy Website Builder. No more steps are required for Analytics. After a few hours, you will start to receive all the tracking information ( page views, events, etc.) in your Google Analytics dashboard. You should be able to preview some of the events in Debug View within a few minutes.


Installing Google Tag Manager on a GoDaddy Site


Currently, there is no option in the GoDaddy account to add Google Tag Manager, which is unbelievable in my opinion. How has GoDaddy gone this long without adding the basic functionality all marketers require? In this article, we are going to add it manually on all pages but there are some


To add the GTM code, you need to select the page first. In this example, we will start with the home page.



    • Go to the bottom of the page and add a new section. Yes, we are going to add a new section in the site to place the code, then hide it.


    • After clicking on the add section a new bow will appear where you can search for HTML and add it to the section.


    • Paste your Google Tag Manager code inside the Custom code section. And add “1” in the Forced height so it won’t take much space as a section.


    • Make sure you added the complete Tag Manager code including the <head> and <body> codes in the same place. See below for pasting instructions.


    • After adding the code you will see the section is white which is not ideal. Since the upper section is blue and the lower is black,  the white space looks inappropriate. In order to make the section blend in, we are going to add the same color as a background which is blue. You can do the same if it doesn’t match your website color theme.


    • Now you can publish the page. But remember, Google Tag Manager has ONLY been installed on the home page. With the GoDaddy site builder, you have to manually add the GTM on all the pages you want to be tracked with the same steps mentioned above. Go back and repeat these steps for all pages.


Note: You won’t be able to track events with Tag Manager as GoDaddy has its own limitations but you can add tags like the Google Analytics Universal Property, Google Ads remarketing tag, and any other tag which you want to add in the head section.

For this reason, I do not recommend using GoDaddy to build your site. Try WordPressShopifyWix, or SquareSpace instead.

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