Click Track Data & Marketing
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Raising the Digital Bar

Quick Answer

Raising the Digital Bar is a book by David Esau, founder of Click Track Marketing, about how small and mid-sized businesses get found online and measure whether their marketing actually produces customers. This page holds the companion resources: a free Online Visibility Score that grades your business 0–100, the calculators referenced in the book, the AEO checklist, and a way to reach the author directly.

If you have the book in your hands, start with the visibility score — it turns the chapters into a ranked list of what to fix first, specific to your business.

Raising the Digital Bar by David Esau — book cover

Reader Resources

Everything referenced in the book, free and in one place.

Online Visibility Score

Score your business 0–100 across Google Business Profile, reviews, AI search, your website, listings and tracking. Two minutes, no account.

Get your score

SEO ROI Calculator

Model what organic traffic is actually worth to your business before you spend a dollar on it.

Run the numbers

Missed Revenue Calculator

Work out what unanswered calls are costing you each month. For most service businesses the number is uncomfortable.

Calculate

UTM Campaign Builder

Build tagged links properly so your analytics can tell you which campaign produced which customer.

Build a link

The AEO Checklist

The practical checklist for getting cited by ChatGPT, Perplexity and Google AI Overviews.

Get the checklist

The Podcast

Longer conversations with operators about what is actually working in local marketing right now.

Listen

Haven't read it yet?

Take the first two chapters free. They cover why most small-business marketing cannot prove what it produced — and the measurement fix that makes everything after it work.

David Esau, author of Raising the Digital Bar

David Esau is the founder of Click Track Marketing and a former Google Partnerships & Technical Account Manager. He writes about AI search, attribution, and getting found by customers who are already looking. More about David.

Reader Questions

Start with the Online Visibility Score on this page. It takes about two minutes and scores your business 0 to 100 across the six areas the book covers — Google Business Profile, reviews, AI search presence, your website, directory listings, and tracking. It gives you a ranked list of what to fix first, which turns the book from reading into a plan.
David Esau, founder of Click Track Marketing in San Diego and a former Google Partnerships and Technical Account Manager. The book covers how small and mid-sized businesses can get found online and, more importantly, measure whether their marketing is actually producing customers.
Yes. The Online Visibility Score, SEO ROI Calculator, Missed Revenue Calculator, UTM Campaign Builder and AEO Checklist are all free and require no account. Some ask for an email if you want a copy of the results sent to you.
Yes — enter your email on this page and the first two chapters download instantly as a PDF.
Yes. David speaks on AI search, attribution, and local marketing for small business. Use the contact form on this page and mention the event, date and audience.
We do. Click Track Marketing is a San Diego agency and we work with local service businesses, e-commerce brands and professional practices across the US. If you have read the book and would rather have it implemented than do it yourself, book a call and we will tell you honestly whether we are a fit.

Read It. Now Have It Done.

If you'd rather have this implemented than implement it yourself, book a call. We'll look at your business and tell you honestly whether we're the right fit.

“They set up automation for every pipeline stage, so nothing falls through the cracks. David and his team are genuinely invested in our success.”

— Christopher Whitney · Google Review